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Victoria’s Secret

As the Associate Creative Director, I integrated campaigns for a mass-prestige brand at scale, overseeing creative across photo shoots, print, in-store, marketing, TV, digital, and visual merchandising. I lead a multidisciplinary design team and partnered across departments to align aesthetic vision with commercial goals. I helped shaped the brands visual storytelling during a transformative period in its cultural and market presence.

Brand overview

Victoria's Secret Logo

Role - Associate Creative Director

Victoria's Secret

As Associate Creative Director for Victoria's Secret, I led a design team and collaborated with in-house departments to achieve goals within budget. Campaigns included printed materials, print ads, in-store marketing, TV, electronic media, and catalog. Collaborating with the world's top creative minds and talent, we created compelling visuals that aligned with the brand's identity and marketing objectives.

Integrated Marketing Campaigns
Print and Digital Advertising
In-Store Visual Merchandising
About the Designer

Carolyn McNeal is a seasoned creative professional with extensive experience in fashion branding and advertising. Her leadership at Victoria's Secret encompassed various design projects, contributing to the brand's visual identity across multiple channels.

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