C A R O L Y N

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Frédéric Fekkai

As the Art Director for this renowned luxury haircare and beauty brand, I was instrumental in shaping its visual identity, ensuring a seamless fusion of elegance, innovation, and brand heritage. Overseeing every facet of creative direction—from print and packaging design to photo shoots, architectural spaces, and digital media—I crafted a cohesive and sophisticated brand presence that resonated with a discerning clientele.

Brand overview

Frédéric Fekkai Logo

Role - Art Director

Frédéric Fekkai

As the Art Director for this growing hair care and beauty company with full-service luxury salons, I managed, coordinated, and advised on all aspects of design from printed materials, package design, and photo shoots to architectural spaces and electronic media. In addition, I established and organized the company’s Art Department in which all aspects of art and design were conceptualized, developed, and produced.

Brand Identity & Packaging
Editorial & Lookbook Design
Retail & Environmental Design
About the Designer

Carolyn McNeal is a seasoned Art Director and designer with extensive experience in the beauty and fashion industries. Her leadership at Frédéric Fekkai encompassed various design projects, contributing to the brand's visual identity across multiple channels.

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