C A R O L Y N

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Bloomingdale's

I am a creative visual strategist with a refined approach to experiential design in the luxury space. I craft immersive brand moments and elegant in-store environments that evoke emotion and elevate the customer journey. Through thoughtful narratives and striking visual displays and interactions, I bring fashion to life with clarity and impact.

Brand overview

Bloomingdale's & Bergdorf Goodman Logo

Role - Visual Strategist & Experiential Designer

Bloomingdale's

I am a creative visual strategist with a refined approach to experiential design in the luxury space. I craft immersive brand moments and elegant in-store environments that evoke emotion and elevate the customer journey. Through thoughtful narratives and striking visual displays and interactions, I bring fashion to life with clarity and impact.

Experiential Retail Environments
Immersive Brand Storytelling
Luxury Visual Merchandising
About the Designer

Carolyn McNeal's an award-winning visual designer and strategist specializing in luxury retail experiences. With her work at Bloomingdale’s and Bergdorf Goodman, she has redefined the art of storytelling through physical space, transforming customer touchpoints into emotionally engaging brand encounters.

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Independent work

Bergdorf Goodman