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Mercedes Benz

As the Art Director for Mercedes Benz North America’s Accessories Catalogs, I was responsible for shaping the creative vision from concept to execution, ensuring a seamless alignment with the brand’s heritage of precision, innovation, and luxury. My role encompassed the design and layout of the catalogs, as well as art direction for photoshoots, casting, and location scouting—each element thoughtfully curated to reflect the brand’s sophisticated aesthetic.

Brand overview

Mercedes Benz Logo

Role - Art Director

Mercedes Benz

I designed and art directed all Accessories Catalogs for Mercedes Benz, North America. Primary responsibilities included concept, design and layout; photo art direction, photo shoot coordination, casting and location scouting. I enjoyed working with an extensive list of photographers, stylists and models, as well as effectively managing client relations.

Accessories Catalog Design
Photo Art Direction & Shoot Coordination
Brand Lifestyle Integration
About the Designer

Carolyn McNeal is a seasoned Art Director with extensive experience in fashion and automotive branding. Her leadership at Mercedes Benz encompassed various design projects, contributing to the brand's visual identity across multiple channels.

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